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Fight the Hike '08
Date:
August 18, 2008 [Limited-time initiative - site no longer active.]
"Fight the Hike" was an initiative to keep NYC transit fares down that was a joint venture of Joe Addabbo (NYS State Senate) and John Liu (NYC Comptroller). A contemplated increase to $2.50 was scaled down to $2.25, and the campaign was likely a contributing factor in arriving at the final number.
Joe Addabbo was particularly visible in support of it - by campaigning at transit stops in the district, he was able to define himself as a true defender of working people. The message clearly resonated: Joe was able to defeat a Republican incumbent, thus handing control of the NY State Senate to Democrats for the first time since 1963.
As a side note, we also did the campaign websites for both candidates - and both of them won! (Neither site is active as of this writing.)
Notable about "Fight the Hike "08" was the press coverage it received; see this clip from the CBS local news. It's the first time one of our websites was featured on TV - pretty cool!