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ICR deploys 32BJ SEIU "Good Jobs" Campaign
Date:
May 17, 2010 When Red Horse Strategies and 32BJ SEIU needed a rapid-deployment web strategy to urge passage of the "Good Jobs" bill in the NY City Council, they turned to ICR Media to formulate a solution. The 32BJ division of SEIU has over 70,000 members in NY State alone, and the "Good Jobs" bill would ensure that taxpayer dollars go to real jobs, not jobs that simply perpetuate a cycle of poverty for hard-working New Yorkers.
NotOnOurDime.org is a motivational website incorporating a user email engine that allows constituents to find their Councilmember and email them directly from the site - a different and more impactful solution than a simple run-of-the-mill online petition.
Media coverage (see Daily News article here) and online high-quality video testimonials complete the picture in creating a compelling online campaign that can "move the needle" when it comes to real, progressive legislation that improves lives.