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Silverberg Associates
Date:
June 9, 2011 Carl and June Silverberg are the combined force behind Silverberg Associates, one of the premier Democratic political fundraisers in the US. Silverberg Associates habitually outperforms opposition fundraisers by a 4-to-1 margin; in fact, they raised the most money for any Congressional candidate in the 2010 election cycle with the $5.6 million they raised for embattled Florida Democrat, Alan Grayson.
When Silverberg reached out to InterCreative for a new corporate site, we decided to "re-brand" from the ground up, forgoing the traditional (and ubiquitous) Democratic "blue," in favor of a slick green and silver look, for obvious reasons. Additional consideration was given to the fact that Silverberg also does a lot of international work, which had to be implied in the branding.
A new logo with a more international feel gets the point across, without taking anything away from Silverberg's expertise when it comes to the American political landscape. And the rest of the site offers a variety of up-to-the-minute news both national and international, as well as featured items for current clients.
ICR was thrilled to work with Silverberg on creating a site that really "stands out from the crowd" - we look forward to working with them on various candidates in 2012 - and beyond.